![]() ![]() This eclectic collection of holdings falls under the banner of a privately held Los Angeles-based company called Roll International. The Resnicks previously owned the Franklin Mint Company, purveyor of “collectibles,” but sold it in late 2006. At roughly a hundred and twenty thousand acres, the Resnicks’ orchards are said to make up the largest acreage of tree crops in the world. Lynda and Stewart also own Teleflora, the largest national flower-delivery service Paramount Farming Company, the world’s biggest supplier of almonds and pistachios and Paramount Citrus, the country’s leading producer of fresh citrus. ![]() The Fiji Water stood out, and, in November, 2004, the couple bought the company for a reported hundred and fifty million dollars. In 2003, when she and Stewart were deciding whether to buy Fiji Water, then a boutique bottled-water company that sold mostly to hotels and restaurants, Stewart arranged for her to blind-taste-test a few bottled waters. Still, she claims her ultra-sensitive taste buds have come in handy. She’s not sure where this skill comes from, or how to explain it, but it can be a problem-complex dishes create a kind of sensory overload, what she calls “a cacophony of tastes.” At home, she asks her chef to keep meals simple at restaurants, she sticks to blander fare like salads and steaks. When she and Stewart were first married, he used to trot her out at parties, blindfold her, and give her a glass of wine: she could identify the vineyard, the vintage, the shipper. “Not this mocha,” Lynda said, lowering her voice to a stage whisper. “We’ve spent the last week researching the category,” Grant Beggs, the vice-president of marketing, told her, his voice quavering slightly, “and mocha is the top-selling flavor.” Beggs, a pale man with brown tufted hair and wire-rimmed glasses, had worked at PomWonderful less than a month, and seemed flustered by Lynda’s reaction. “Something’s wrong with it,” she declared. After a moment, she narrowed her eyes and scrunched her mouth into a half smile-half grimace, the face she makes when forced to suffer a situation that is not to her liking. Lynda picked one up, the mocha, and took a sip. On a square tray in front of her were five small plastic cups containing liquid in varying shades of murky brown. Diamond bangle bracelets tinkled like tiny wind chimes along one arm. Lynda was dressed in an olive-green knit shirt, matching pants, and spiky brown leather boots. “That’s too gross,” Lynda said.) The meeting was held in a third-floor conference room at Teleflora Plaza, the company’s headquarters, in West Los Angeles. (Despite this ingredient, PomxCoffee would not taste like pomegranates. It would also include something called Pomx, a high-antioxidant concentrate made from pomegranates. ![]() The beverage would be made with shade-grown coffee, organic cane sugar, and milk from cows that had not been treated with growth hormones. PomWonderful is co-owned by Lynda and her husband, Stewart, and Lynda had gathered a team of employees to sample possible flavors for their latest Pom product: PomxCoffee, a “healthy” take on Frappucino-style bottled coffee drinks. One Thursday morning last October, Lynda Resnick-who is perhaps best known as the marketing force behind PomWonderful, the pomegranate juice in the zaftig little bottle-was presiding over one of the company’s weekly marketing meetings. “It ain’t home, but it’s much,” she likes to say. Resnick with her husband, Stewart, in their house in Beverly Hills. ![]()
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